There’s one big problem having been raised in a professional environment for decades.

I’ve been expertly taught to think of everything that can go wrong and conclude that’s it’s too risky to move forward.

Or at least … that’s how I used it think!

Now, I’m slowly unwinding decades of brainwashing and learning that failure is a positive; not a negative.

If I fail at something, I’ve tried and probably learned a lot in the process, which will help me in my future endeavours.

But failing fast is golden! ⭐️

This is a concept that’s been around for years … you can read a summary here. 

Any business idea I think of must pass a validation test before I devote time, effort and energy to it.

These tests usually span three days at the most and if there’s no interest I wrap it up and move on.

I’ve tried this a few times now and I’ve realised I quite enjoy doing this as I don’t have to wait forever to see if something will work.

I’ve reflected on this and also believe that this has a lot to do with my belief that no is a lot more powerful than yes .

The other beauty of indulging in rapid fire validation tests is that it allows me to also refine my offerings, the hooks, slant, visuals, to see if there are any clear winners in terms of creatives.

I’m still learning a lot in this respect but can finally see how all the pieces fall together when conducting tests.

My aim is to be able to get this down to a fine art where I can come-up with an idea and have the visuals all done and the test live within an hour or two.

It’s all a learning process but I’m pleased with the knowledge I’m picking-up and how it’s another skill to add to the arsenal.

But I look forward to the day when I can be telling you about my first win even more!